Course Content
Module 1 – Getting Started with Email Marketing
If you think email is old-fashioned, think again. In an age of endless scroll and fleeting attention, email is still the one channel where people actually stop and read. It’s not just surviving — it’s thriving.
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Why Email Still Matters
The Psychology of Email
The Myth: “No One Reads Emails Anymore”
How Email Fits into the Modern Marketing Mix
Exercise
Email and the media mix
Module 2 – The Strategy & The List
Understand the mechanics of email marketing and how to build a compliant, high-quality subscriber base.
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The Mechanism of Entry (Opt-Ins)
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The Lead Magnet & The Exchange
Law & Compliance (GDPR & CAN-SPAM)
Lead Generation
Compliance Audit
Leads & Compliance
Audience Intelligence (Segmentation)
Sending the right message to the right person, not the same message to everyone.
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Tagging vs. Segmentation
List Hygiene
Segment Logic
The Tagging Map
Customer Segmentation
Email List Hygiene
The Copywriting Framework
Writing emails that get opened, read, and clicked.
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The Subject Line & Pre-Header
Subject Line Mastery
The Email Audit
Subject Line
Optimze Emails
Automation Engines (Flows)
Set up the systems that generate revenue automatically based on triggers.
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The Welcome Flow
Post-Purchase & Nurture
Welcome Sequence Map
Trigger Identification
Abandoned Cart Flow
Email Flow Maintenance
Analytics & Technical Optimization
Reading the data to improve performance and technical deliverability.
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The Core Metrics
A/B Testing (Split Testing)
Deliverability Protocols (SPF, DKIM, DMARC)
Metric Analysis
Testing Hypothesis
A/B Testing Fundamentals
Email Tools
Master Email Marketing: From Strategy to Conversion

  • Tags: Think of these as “sticky notes” on a user profile. (e.g., Tag: “Bought: Shoes”, Tag: “Clicked: Spring Sale”). These are static data points.

  • Segments: These are dynamic groups based on logic.

    • Example: A segment defined as “Active Buyers” includes anyone with [Tag: “Bought”] AND [Opened email in last 30 days].

  • Why it matters: Segments update automatically. If a user stops opening emails, they automatically fall out of the “Active” segment.

The 3 Pillars of Segmentation

  • Demographic: Who they are (Age, Location, Job Title). Good for: Local events or B2B targeting.

  • Psychographic: What they like (Interests, Values). Good for: Content relevance.

  • Behavioral: What they do (Clicked link, Abandoned cart, Purchased X). Good for: High-conversion sales emails. (Most Important).

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