Course Content
Module 1 – Getting Started with Email Marketing
If you think email is old-fashioned, think again. In an age of endless scroll and fleeting attention, email is still the one channel where people actually stop and read. It’s not just surviving — it’s thriving.
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Module 2 – The Strategy & The List
Understand the mechanics of email marketing and how to build a compliant, high-quality subscriber base.
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Audience Intelligence (Segmentation)
Sending the right message to the right person, not the same message to everyone.
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The Copywriting Framework
Writing emails that get opened, read, and clicked.
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Automation Engines (Flows)
Set up the systems that generate revenue automatically based on triggers.
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Master Email Marketing: From Strategy to Conversion

Reality:
More than 4.3 billion people use email globally — that’s half the planet.
The difference between spam and success is relevance and respect.
It’s not about sending more; it’s about sending better.

Exercise Files
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